4 categories of people to reach
- Existing fuseboxers
- CF+PHP users
- Non tech users
- Non CF+PHP programmers

We can use referrals e.g. blogs, banners and evangelism via existing fuseboxers
"Not your father's fusebox"
FBX6 may be the return of fbx_circuits by public demand

T-shirts
"Got CFM" campaign was good - can we have a t-shirt competition?
- Wear your t-shirt at CFunited to get a raffle ticket from each fbx team member who sees it
- Winner receives prizes

Video
- Youtube competition - winner voted by popularity
- Tag video with specific tag

Rails
- Sean said rails seeded Java community
- Icon figures internationally quoted
- Huge market
- Can we get Joel Spolsky, Martin Fowler, Jon Udell
- Interns or email
- Open source request for help

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